The percentage of consumers who research on the internet before purchasing products or services continues to increase.
This multi-year-old trend shows no signs of stopping anytime soon and has become a tool for businesses of all sizes looking to attract new customers, while helping to retain existing ones.
If you find yourself in the same search, you must have an effective digital marketing strategy that allows you to define and reach your target audience directly and that at the same time helps you obtain data about your consumers.
In this article we will be analyzing the main reasons to invest in a digital strategy for your business and start attracting new customers.
1) Cost-benefit ratio
If you have a limited budget for marketing activities in your company, traditional actions may fall short when it comes to investing.
Instead, by investing in digital marketing, you can make more efficient use of resources allowing you to reach a more segmented target audience with a lower investment.
You decide exactly what to spend and how much you want to invest based on the capabilities of your company. This allows you to choose the most efficient channels depending on your type of business.
On the other hand, the objectives in digital marketing are measurable almost in real time. This allows you to make any necessary adjustments as the campaign unfolds.
2) You improve your relationship with the customer
One of the great advantages of investing in digital marketing is that it helps your company connect with potential customers who are looking for your specific product or service.
Unlike traditional marketing where a message is delivered to a general audience, digital takes the message directly to customers with purchase intent.
Both in social networks and email and search engine campaigns , you have the possibility of segmenting your audience in detail to deliver the right message at the exact moment.
On the other hand, a solid digital marketing strategy not only helps you find new customers but also to retain them once they hire your services or buy your products for the first time.
With the help of tools that allow you to process data and a CRM, you can create experiences tailored to each client, thus improving your relationship with them.
3) You improve your brand image
Currently, consumers use digital channels to research brands, leave opinions about services or share relevant information with other users about companies. That conversation happens even if there is no official presence on the internet.
Yelp, Google Maps and Facebook create profiles of local businesses, without company intervention, that you can control and optimize to improve the image of your company.
In this way, you take advantage of tools to guide the conversation towards your products and services.
4) You measure your goals
Any digital marketing strategy allows you to define your objectives according to the metrics that are a priority for you: engagement, sales, data record in database, etc.
Currently, there are numerous analytical tools to track step by step all the elements of your strategy.
Likewise, these tools can be used to better understand your customers and their buying behavior.
With this data you can optimize your digital strategy more and more and obtain better results every time.
At the end of each digital marketing action, you can get a detailed analysis of all the phases.
5) You increase your reach and your visibility
With the advent of digital marketing, the competition has leveled off to some extent compared to traditional strategies.
Previously, an SME did not have the means to compete with the larger companies and their mass marketing campaigns.
Now, with a solid digital marketing strategy, you optimize your internet presence and compete on a fairer ground with all participants.
With a limited budget, you can direct actions directly to your target audience and, depending on your objectives, you can develop different strategies.
For example, with a blog you can reach clients who may have escaped you in other ways.
On the other hand, with a good email marketing campaign you have the opportunity to improve the relationship with your recurring customers and increase your visibility.
Since digital marketing budgets can be lower than traditional media, you can launch multiple campaigns at the same time by investing in digital marketing.
These campaigns can be automated and personalized for each of your audiences, as well as for the different objectives of your strategy.
For example, if you want to interact with the youngest segment of your audience, you can do so directly through the social networks that they visit the most.
7) You reach the mobile audience
It is no secret to anyone that smart phones are everywhere.
Every year the percentage of people connected through mobile devices is increasing, even in emerging markets or those with lower purchasing power.
With digital marketing, you can reach these users through mobile applications or personalized campaigns for these devices.s
