Marketing is the right tool to boost any type of business. The truth is that today there are many companies worldwide that use multi channels to interact with their audience and reach new potential customers. These channels include both traditional and digital marketing efforts.
Thus, both forces can be merged because Digital Marketing for business continues to expand giving incredible results, while traditional marketing persists in all types of businesses to reach people who still fear digitization.
But the truth is that many times the budget is limited and you have to choose between both alternatives, or you can even do hybridization with a lower budget.
Remember that the decision is entirely yours, You need to know that why digital marketing is important for small business, the traditional one, and what are its advantages and disadvantages.
What is digital marketing?
Digital Marketing refers to promoting and positioning your brand, products, or services to online audiences. Digital Marketing uses several channels so that you can reach your target audience taking into account that worldwide there are 4.54 billion people active on the internet.
The channels used are the following:
- Search engines
- Social media
- Online advertising
- Online stores, among others.
What are the most used strategies?
The strategies vary depending on the channels you are going to use, for example, you can optimize your website for search engines, do social media marketing, do content marketing, promote email marketing campaigns, carry out digital advertising, among many others.
Remember that regardless of the channel and strategy you are going to use, you must have well-planned objectives and take into account the measurement of results.
What is Traditional Marketing?
Unlike digital marketing, traditional marketing was born using offline media, referring to the actions that are carried out online with an internet connection.
Traditional Marketing uses channels such as:
- Events, among others
What are the most used strategies?
Marketers find that traditional marketing continues to be used for its stability and simplicity as it has been done for so many years that everyone knows how it works. On the contrary, Digital Marketing changes at the mercy of new technologies.
Traditional marketing strategies include telemarketing, broadcasting, advertising spots, print advertising, door-to-door sales, mail, and referral marketing.
Digital Marketing VS Traditional Marketing
The best way to know the pros and cons of both branches of Marketing is through comparison and contrast. One of the main differences between Digital Marketing VS Traditional Marketing is how you can reach your potential customers and then convert them.
Traditional marketing focuses on making an impact and leaving a mark every time they launch an ad because the impression left by potential customers is important since only then will they cause remembrance. On the other hand, Digital Marketing is based on relationships and connections with the target audience.
This can be achieved due to two-way communication because you have the possibility of being part of the life of your potential customers and also, inviting them to be part of the life of the brand.
Ideally, reach them through content marketing by creating quality content to chart a path that attracts new customers and guides them to the brand.
It should be noted that to some extent people are tired of advertising and make different efforts to avoid them, for this reason, we must add more effort to try to reach people.
How the results are evaluated
With digital marketing, you can monitor all your efforts in real-time. For example, you can know exactly how many people saw your ad, the actions they took on your website, even what was the perception of the brand that you can measure from metrics.
Thus, if you have a well-structured campaign crib and good key performance indicators, you can analyze from several approaches at the same time and stay with what works best for your business.
All this is the core of Digital Marketing, because only in this way can you tell if you are obtaining good results or not.
On the other hand, with traditional marketing, you cannot know what the impact of your efforts was and therefore you cannot know for sure whether or not a campaign was successful.
Remember that there is no answer to which is the best option, Digital Marketing VS Traditional Marketing. It all depends on your business objectives, your budget, the time you are willing to invest, and the resources you have to do so.
Keep in mind that one of the deciding factors when shaping your strategy is your target audience.
Think about how you can reach them more effectively and what channels you should use to make your message heard loud and clear.