The success and failure of starting a business

In the USA a little more than 20% of businesses survive their first two years of existence. This makes it extremely important for the entrepreneur to prepare to overcome the difficulties that will arise in the future. Here are some factors about how to be an entrepreneur and not fail.

What to do and what not to do to make a business successful?

Don’t forget to do the initial planning

A company that has not conducted market research and has not developed a short, medium and the long-term plan is doomed for business failure. Therefore, to be successful, it is necessary to carry out a study that allows identifying the competition and potential customers, as well as establishing objectives and work strategies to achieve them. Such as setting up Just in Time Access to reduce admin. 

Don’t underestimate marketing strategies

It is estimated that more than 95% of businesses in the USA are microenterprises, so there is enormous competition in the market. So forgetting about a marketing strategy is one of the reasons a business fails. Promoting yourself on social networks or a website is vital to gain visibility in the face of the constant appearance of new business.

To achieve a good brand positioning it is important to create a strong brand identity with a strong logo design, as well as, new experiences for the client and deliver valuable content. The opening of a blog, the SEO optimization of the articles, and the generation of original images and videos, are effective support to attract users interested in the products or services that are offered.

Design a financial plan

The way a company’s finances are handled will also influence its success and failure. Therefore, the entrepreneur must be familiar with the financial statements and know well the income and expenses of the business. Only in this way will it be possible to make more assertive decisions and better manage cash flow.

To carry out a solid financial plan it is necessary to analyze the reality of the business, establish the necessary funds to invest in the company, predict the availability of capital for a specific period, control the resources and evaluate any possible external risk.

Define indicators

It can be difficult to determine the difference between the success and failure of a running business. For this reason, the entrepreneur needs to define the management indicators on which the business processes and strategies will be measured. They provide valuable qualitative and quantitative information to evaluate the consequences of the actions applied.

This allows to prevent risks, correct deviations from objectives, and identify opportunities for improvement, from the visualization and anticipation of monthly trends, the evaluation of the invested resources, the analysis of results, and more.

Willingness and ability to take risks

Some entrepreneurs consider that one of the main reasons a business fails is a lack of will or the ability to take risks. Therefore, having both qualities is a good answer on how to be an entrepreneur and not fail in the attempt. According to Forbes, it is also necessary to have an optimistic attitude, be self-critical, not be afraid of change, always seek to employ the best, and think in the short, medium, and long term.

An entrepreneur can avoid business failure by following these practices. However, you must be aware that difficulties are a constant in the world of entrepreneurship. To cope with them, you must have a solid business plan and keep an eye on changes in the market.

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