Company signs are crucial to your marketing campaign no matter what type of business you operate. Your annual revenue is directly impacted by the number of customers that find you. Business signs are a reliable and cost-effective medium to let your potential clients know where you are. They also help build trust with the local audience and spread brand recognition. Potential customers tend to trust companies that are familiar to them.
Using business signs to advertise your product or service offers many advantages. It does not require a huge upfront investment and is quite lucrative. Radio ads and television spots are costly, and targeting a specific audience is much harder. Business signs allow you to target by geographic location and income. They can also be customized by event to increase visibility. Here are six types of businesses that should invest in company signs.
Nail salons are typically owned locally. They are smaller shops where someone talented is selling a service. Nail salons are one business that is certainly built on trust, and business signs can help build trust in the local community. Women don’t want to travel far from home for this service. They are typically looking for reliable convenience, and strategically placed signs can let them know where to find it.
Car Washes and Auto Detail Shops
Car washes and auto detail shops seem to be popping up everywhere. You see them all the time until you need to find one. Great business signs can point you in the right direction. Whether it is an established business with multiple customers or a start-up building clientele, great signage can help. It’s both affordable and effective.
Real Estate Professionals
Real estate professionals especially benefit from business signs. They use them to spread brand awareness, build trust, and advertise. When buying or selling a house, people often call a number they’ve seen on a real estate business sign somewhere. It helps generate revenue, and its also a generous tax write-off as a marketing expense.
Carpet Cleaning Companies
Carpet cleaning company often use these signs effectively to drum up local business. Both large franchises, as well as local mom-and-pop companies benefit from the business generated by local signage. It’s much more affordable for smaller companies and cost-effective for larger ones.
Local Window Cleaners
When you’re ready to call local window washers for your house or business, you’ll likely call the phone number you saw on a local sign somewhere. These are typically smaller businesses that build trust and grow with a local community. Many take years to get established, but they all benefit from advertising with local business signs.
Flooring shops seem to have signage everywhere. You’ve probably seen flooring signs on billboards as well as smaller yard signs in the local neighborhood. When customers purchase flooring or have it installed through a local flooring shop, a strategically placed yard sign can generate more local business. People see that their neighbor used a specific company and was happy with their service, which helps build trust in the local community.
Order Your Business Signs Today
Multiple businesses can benefit from the traffic generated by business signs. If you own or operate a company, business signs can be a lucrative investment that produces a good return. They can be used for long periods or multiple times. Business signs are also a more affordable advertising medium than radio or television, and they help you reach your local audience. Whether you own a floor shop, a nail salon, or another type of business, strategically placed signs can help increase revenue when you need it most.