SEO
Keyword research should be an integral part of any SEO strategy—and usually the first step. Learn how to use a keyword finder to supercharge your SEO strategy.
Look for Long-Tail Keywords
Long-tail keywords are specific search queries that reveal the intent of a user. They typically have lower search volume but higher conversion intent.
To uncover long-tail keyword opportunities, look for keywords that begin with modifiers like “what,” “how,” and “where.” These uncover more specific queries that users are searching for. For example, someone searching for “security screens” may be looking for various things, from information on measuring them to specific product reviews.
To find these keywords, try using a keyword finder that displays the search terms people are typing into Google’s Autocomplete. Or, head to a forum where your audience hangs out and look at the titles of recent threads. This can give you some great ideas for new content.
Check for Low-Volume Keywords
Any SEO expert will tell you that high-volume, low-competition keywords are the Holy Grail of your SEO strategy. However, finding these can be like searching for a needle in a haystack.
A keyword finder can help you uncover low-volume, low-competition keywords by filtering questions that searchers frequently ask on Google’s SERP. These question phrases are often accompanied by a specific search intent, making them highly targeted and easier to rank for.
For example, consider a zero-search volume keyword like “how to get more traffic to your online store.” This phrase can be easily incorporated into a blog post that answers this question. This approach can boost your organic traffic while providing valuable content to your audience.
Check for High-Volume Keywords
A keyword is a word or group of words that search engines use to find and display relevant web pages for a user’s query. Keyword research tools, brainstorming sessions with coworkers, and competitor analysis can all help you identify keywords that are meaningful to your business and audience.
The search volume of a keyword indicates how often people search for that keyword or phrase on Google. High search volumes mean more potential traffic but also come with higher competition.
You want to balance high search volume with low competition keywords so you can rank well in the SERPs and maximize your traffic. To do this, create content that is optimized for these keywords. This includes optimizing your website, blog, and YouTube videos for those keywords.
Check for High-Competition Keywords
It’s important to consider keywords that fit the intent of your content. For example, wellness bloggers can use relevant terms like “stress relief techniques” and “mindfulness resources” to attract people searching for solutions.
Finding low-competition keyword opportunities can help you gain traction in search engines. These keywords may not have a high keyword search volume, but they are usually easier to rank for than more competitive keywords.
You can check for keyword competition using a tool. This tool will provide you with a list of the keywords your competitors rank for, including the keyword difficulty score. This is a good indication of how difficult it would be to outrank them with your content. This metric takes into account backlinks and domain authority.
Check for Low-Quality Content
Creating valuable content is the cornerstone of a solid SEO strategy. This means that each piece of content should have a clear goal and offer value to your audience. It should also be easy to find and accessible. Finally, it should be compelling enough to drive users to act.
Thin content is low-quality content that offers little to no value to searchers. It often includes irrelevant keywords or keyword stuffing, and it can be difficult to read due to poor grammar and typos. Thin content is also characterized by duplicate or spun content that appears in more than one place on the web.
A keyword finder can help you identify thin content on your site. It’s important to eliminate low-quality pages from your site to improve your SEO rankings and user experience.
