Innovation is an increasingly demanded job competence, and it is not something accidental: the sum of many innovative profiles has its reflection on the corporate capacity for innovation.
And this is not trivial in a world where there are more and more changes, faster, and companies need to be in continuous adaptation. In addition, creative and entrepreneurial capacity also gain weight in a scenario in which the shadow of automation looms.
As seen today, the well-known 2013 study from the University of Oxford seemed too risky, predicting that 47% of jobs would be taken by machines by 2033. But more recent studies, such as ‘The Future of Jobs: 2020’ by the Economic Forum Worldwide, point out that COVID-19 could accelerate this transmission: by 2025 43% of managers surveyed in it see it feasible to replace employees with automation technologies.
automation failing to satisfy competition in innovation as a corporate priority
Is it a threat, an opportunity?
At a competitive level, many companies will automate routine tasks reducing their costs and increasing their productivity. On the reverse side of the coin will be the less qualified employees, victims of the new model.
The war for talent will also increase. And its conception will be reformulated: soft skills will gain weight, irreplaceable for now by machines, such as creativity. And more attention will be paid to measuring the innovative competence of employees: their ability to solve complex problems, offer and develop solutions within the organization, even better if it is collaborating with their peers. In short, what differentiates people from robots.
In any case, technology will be here a lever of support, allowing organizations to create the necessary environment in which to cultivate the innovative competence of their employees.
Thus, it will make it possible to add points of view and contrast ideas by adding all the talent and diversity of an organization, reinforcing its competence in corporate innovIt will facilitate collaboration and co-creation of corporate ideas and projects at a transversal level, allowing all employees to capture a greater number of possible solutions and quickly evaluate their possible application, which in the end will make a truly innovative organization.
By democratizing access and participation in innovation, it will influence the creation of a corporate culture based on it. Also on the profiling and upskilling of basic employee skills and competencies in this new period, such as creative thinking and out-of-the-box, intrapreneurship or strategic vision to link solutions to real problems and do it from a practical and realistic perspective.ation. Collaborative intelligence will be a great differential compared to machines.
