Your aspirations and needs.<\/li>\n<\/ul>\nPositioning<\/h2>\n It is important that you know how to communicate your value proposition and why it differentiates you from the rest, that is, why they should choose you and not the competition.<\/p>\n
You will communicate this through the different channels in which your target audience is.<\/p>\n
Contents Plan<\/h2>\n You must think about what content you are going to create and how you are going to distribute it. For this you can create a content calendar to help you with planning.<\/p>\n
Content plan development<\/h2>\n When distributing the content developed based on your objectives, you should think about useful and original content that positions the brand as a reference and is also useful for your buyer persona.<\/p>\n
The actions<\/h2>\n They have to do with the method and the way in which the proposed strategies will be carried out. Actions are more specific tasks where you specify exactly what you are going to do to achieve objectives.<\/p>\n
Results measurement<\/h2>\n To optimize results and investment, the most important thing is to measure the results obtained once the plan has been implemented.<\/p>\n
For this, you must evaluate the results through KPIs or Key Performance Indicator that refers to the metrics that are used to synthesize the information on the effectiveness and productivity of the actions.<\/p>\n
Keep in mind that the development of a digital marketing plan is the best guide you will have to meet the objectives set.<\/p>\n
Also, do not forget that technological tools can be your best allies for the creation of successful campaigns since they allow you to create personalization and automation.<\/p>\n","protected":false},"excerpt":{"rendered":"
A Digital Marketing plan is a written document where all the strategic planning and actions to be developed to meet the objectives are reflected. It is very important that the document you are going to make is the result of a thorough investigation. You should also take into account that being a digital plan you […]<\/p>\n","protected":false},"author":2,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[101,137,6],"tags":[119,121,120],"yoast_head":"\n
A step-by-step guide to structuring a digital marketing plan - FollowMyStep<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n