{"id":265,"date":"2021-10-15T03:00:30","date_gmt":"2021-10-15T03:00:30","guid":{"rendered":"https:\/\/www.followmystep.com\/?p=265"},"modified":"2021-10-15T03:00:32","modified_gmt":"2021-10-15T03:00:32","slug":"definitive-guide-to-engaging-email-marketing","status":"publish","type":"post","link":"https:\/\/www.followmystep.com\/en-us\/digital-marketing\/definitive-guide-to-engaging-email-marketing\/","title":{"rendered":"Definitive Guide to Engaging Email Marketing"},"content":{"rendered":"
Email Marketing\u00a0<\/a>is<\/strong> a marketing technique that uses email as a communication channel.<\/p>\n It allows the brand and the customer to communicate directly. This is through the sending of a message for commercial purposes.<\/p>\n Companies use it to give visibility to their campaigns. This is from a strategic and objective segmentation of its users.<\/p>\n In the same way, it is a widely used tool for conversion. But it can also be used to achieve many other goals. For instance:<\/p>\n It is proven that email marketing has a return on investment of\u00a0approximately 4,400%. That is a profit of $ 44 for every $ 1 spent.<\/p>\n The ROI is high because the investment in email marketing is minimal. You only need a tool that allows you to send emails on a large scale and a lot of ingenuity.<\/p>\n\n
Benefits of Email Marketing\u00a0<\/strong><\/h2>\n
Economic<\/h3>\n
It is widely used<\/h3>\n