Online Presence
Having a good digital presence for your business means that when potential customers search for the products or services you offer, they can easily find your website and other promotional channels.
By boosting your brand through a digital presence you also increase your chances of being noticed by customers and chosen over your competitors.
This is because you create credibility in users. After all, if you work your online presence properly, potential clients will perceive you as an avant-garde brand, which is kept up-to-date and of quality, which at the same time extends to your products or services.
Remember that customers want to feel that they are heard and that your brand can meet their needs to build their credibility.
Why has a good digital presence?
The fact that you build a good digital presence means that you have made great efforts and work on your reputation to have the position you hold. And this could not be achieved if you deceived your customers or ignored their comments.
Of course, having a good digital presence represents a challenge as well as an investment of time, effort, and money, but we assure you that the benefits you will receive are great.
For example, recognition as a leader in your market segment, greater customer loyalty, and respect for the competition.
So, surely you are wondering, how can I have a good digital presence for my business? We tell you how.
Build a solid platform
The first thing you should do is have a solid platform, for many small businesses this is their website as it is their base of operations.
And the truth is that your website will be your best support, the important thing is that you put a clear message, be easy to navigate and use and that you display all the products and services you offer.
You can also start building your email list through content that you can offer the user in exchange for their information, have space where users can contact you, and in the same way you can develop a blog where you offer valuable content.
Keep in mind that on a website, unlike other communication channels, it is important to talk about your brand, your brand promise, who you are, what you offer, and all your products and services.
Master SEO
Improving your website for search engines organically through SEO is the most premium way to have a good digital presence since users will be able to find you within the first search results.
Also, remember that 85% of clicks from search results are organic because organic results generate more trust. That’s why 45% of consumers search online before a major purchase, shows on recent ecommerce stats by Astra.
To optimize your SEO you must bear in mind that there are two ways to do it. The first has to do with the content you share on your website.
To optimize it, you must do keyword research, create content of value for your target audience that matches their searches, and include both internal and external links.
The second way is to optimize the technical side of your website. This means that your website must be working correctly, with fast loading, even start to build credibility with the backlinks.
Have a presence on Social Networks
Currently, it is necessary to have a digital presence on social networks such as Facebook, Instagram, Twitter, among others, since on these platforms users also carry out their searches directly.
It is one of the best ways to make you known in the online world after the website.
Keep in mind that if users do not find you on social networks, you will lose credibility because they will not have references from you nor will they be sure that you exist.
Remember that the first place potential customers go to look for information about you and about customers who have already purchased your products or services is on social media.
To get started in social networks, what you need to do is research about the social network that best suits your goals. Also, you should think about where you are going to find your target audience.
A beginner’s guide to social media marketing starts with selecting the right social networks that align with your goals and target audience. Each platform has its unique demographics and features, so research is key. Once you’ve made your choice, create a professional business profile and begin sharing valuable content to engage with your audience, building credibility and a strong online presence.
From there you can open your business profile for the social networks you chose and start sharing valuable content and interacting with users.
Post quality content frequently
Whichever channel you use to communicate with your audience, it is vitally important that you provide valuable content and do not refer yourself to promoting your products.
Why? People are tired of advertising and the best way to reach them is by providing them with useful information to help them solve their problems.
The type of content that you are going to create can be in any format such as images, blogs, podcasts, and videos, what if you have to make sure that both the form and the background are consistent with your line of business.
In the same way, creating valuable content allows you to be perceived as an authority in the industry, in addition to gaining credibility from your audience and having the opportunity to build relationships with others in your industry or related.
Experiment with online advertising
Before you start experimenting with online advertising, you should be clear about what you want to promote. When you choose what you want to advertise, you must choose the most appropriate platform.
There are several ways to advertise online. You can advertise on search engines like Google or Yahoo or advertise within social networks.
Remember that the most important benefit of online advertising is generating brand awareness and increasing your visibility.
Keep in mind that maintaining a good digital presence requires consistency and experimentation to see what works best for you.
