SEO
You already have your website ready; you invested money in the design, in the technical aspects, and even optimized it for search engines. You created engaging content that you update frequently, that is, you did everything manually.
However, your page traffic is still below your expectations.
We have two good news for you: the first is that you are not alone. At least 60% of marketers find it difficult to find what consumers are expecting.
The second: the problem has a solution and you have a significant number of options to attract traffic to the website.
Traffic is not the most important metric but it is essential to achieve conversions.
You cannot have leads or sales if no one is visiting your page. That is why it is necessary to take the necessary steps to increase visits and interactions on the page.
Below, you will find a guide with the 20 most powerful techniques to take your website to the next level.
Remember, you don’t have to apply all of them, but just one will not suffice either.
Increasing your website traffic requires effort and constant work, so it is best to combine tactics and test that it works. Check out Digitalspotlight.com.au. They supercharge your marketing capabilities using a toolkit of powerful resources and strategies proven to significantly generate sales and improve your return on investment.
How to measure the traffic?
This is a basic point to understand your website traffic. Currently, one of the most complete tools to measure the statistics of a page is Google Analytics, which is also free.
Simply install the code and configure your Google account to track the main metrics.
Among the information that you can consult are organic and inorganic traffic, average reading time, percentage of clicks, among others.
You also have the option of defining objectives that you can monitor practically in real-time. The idea is that you are aware of everything that happens on the site.
Types of traffic
Not all traffic is the same. On the one hand, there is the organic traffic, that is, the one that comes from search engines such as Google, Yahoo, and Bing, and the paid or inorganic traffic that comes from paid ads in Google Ads or other companies in charge of distributing ads.
Then there is the social traffic, which is the one that comes from Facebook, Twitter, Instagram, and the rest of the social networks, which you can also measure in Google Analytics.
Knowing this will allow you to know which of your digital marketing tactics and strategies are the ones that generate the most traffic and which you should try the most.
Techniques to increase web traffic
The image about web traffic
Currently, there are various techniques to attract traffic. Some organically and others that you have to pay for.
In this guide, you will find a mixture of both trends that you can combine to your liking and you can get the most out of your investment in your website.
Optimize for SEO
Search engine optimization is one of the most efficient ways to find the traffic your website needs. However, it covers so many technical and content aspects that you may miss something when designing your page. That is why it is recommended to check every so often if everything is in order.
The objective of SEO is to appear in the first results of search engines for certain keywords.
Before choosing them, an investigation should be carried out on which ones are the most appropriate for your brand or product. Likewise, the competitor’s strategy must be taken into account.
Keyword research can be done with tools such as Google Keyword Planner and others like it, so you will know how many searches per month each term has and the competition that exists in the market.
In most cases, the failure or success of a page is determined at this stage.
Another important point of SEO is that it can be divided into two: SEO On-page (on the page) and SEO Off-page (off-page). This refers to the factors that can affect optimization that is related to the technical and content factors on the page and those external factors that can drive traffic.
Some Factors are:
Meta description:
It is the fragment of text that the search engine shows and it must also carry the keywords to point out both to users and to the search robot itself what your page is about.
Take advantage of heading tags to give your texts a friendlier structure while helping the search engine recognize what is being talked about in your publication.
Alt text for images:
Writing an alternative text describing the images helps the search engine to classify the images on your page and is an opportunity to attract traffic.
These are just some of the SEO elements that you should take into account when optimizing your page. You can also use a list like Backlinks to know what you need to optimize and evaluate what you already have.
Create content with added value
A page that is not updated and does not have dynamic sections, be it a blog or a section for news, is unattractive to the public.
Applying Inbound Marketing techniques you will be able to attract the attention of your target audience by offering interesting content that can help them solve their problems.
For this, it is recommended to create the profile of your ideal client so that you generate content around that figure.
Try to answer the questions that your client would ask so that you are perceived as an authority on the matter.
The main advantage that these types of ads have is that you will have a platform designed to segment your audience at very specific levels. If you have previously defined your ideal customer then you can create targeted campaigns with good results in conversions and sales.
Most likely, your strategy ends up combining different types of advertising to maximize the reach of the campaign and your ads.
Email Marketing
Photo about email marketing
Users and potential customers of your page should be able to subscribe to your emails. In this way, you can maintain constant communication with them and prevent them from forgetting your brand. This is only possible when you’ve partnered with a Shopify sales strategist like “Tada” that can help you understand what is a good click-through rate, and how to achieve this feat. In fact, one such web strategist is able to funnel your sales through the best lead magnet ideas, by implementing email pop-ups, spin-to-win wheels, popup games, and various other cart abandonment ideas for achieving better conversion and CTR.
If you have a CRM you can automate part of the process and send them information that is relevant to them. Remember that it is not advisable to bombard your customers with emails, but you must establish a constant frequency.
A good email marketing strategy is based on creating expectations in your customers without overwhelming them to visit your page and buy your products.
